

How the customer requirements translate into design requirements is determined in the following phases. Understand the customers: find out what they need in their daily activities.Īctivities that help make this possible are, for example: interviews, focus groups and other related methods such as questionnaires, user stories, etc. This is important to safeguard as many interests as possible in the product development process.

This first phase is mainly about collecting user input. You can also download the Toolshero House of Quality template to practice performing the different steps of this method. The entire process for qfd house of quality is complicated, but is explained in a practical way in this article. House of Quality (HOQ): The phases of the QFD process Initially, QFD was used at Japanese shipyards, having resulted from Deming’s PDCA cycle, which stands for Plan, Do, Check, and Act. The QFD method was invented in 1960 by Japanese planning expert Yoji Akao and Japanese quality expert Shigeru Mizuno. In all cases, however, the representation will resemble a house. This house of quality can take on different shapes. The result of the QFD method is a data matrix, also called House of Quality (HOQ). This method enables organisation to focus even more on what their customers want. It’s a method to inventory customer wishes and market demands and to then include these in the design brief. QFD is part of the Lean Six Sigma quality system. The Quality Function Deployment (QFD) or the House of Quality (HOQ) makes that possible. Still, it’s not easy to meet the quality standards that customers demand. The better the quality in the opinion of the customers, the more likely that customers will have a positive response, come back, and recommend the product or service to others. Customers decide what they think of a product/service. The quality of products and / or services isn’t just important for businesses themselves, but especially for their customers. Enjoy reading! What is House of Quality (HOQ)? After reading, you will have a basic understanding of this quality management tool. You will also find a downloadable template in this article to get started. This article contains a general definition of the concept of House of Quality, its elements, processes.

House of Quality (HOQ): this article provides a practical explanation of the concept of House of Quality (HOQ), developed by Yoji Akao and Shigeru Mizuno.
